So a couple of months ago, I’m sitting on top of a sand dune when a friend of mine turns to me and tells me about a business he’s starting. Selling honest, fair-trade clothing and using the proceeds to help support both local and more far flung charities.

I was on board. Not because I knew the people behind it, but because the t-shirts were actually good. The idea behind ‘plain and simple’ isn’t to cop-out on quality just because the shirts are supporting a charity; instead what they’re doing is creating top quality clothing with great designs.

A couple of months later, we were back at the same sand dune shooting a promotional video for the company’s launch. It’s a great honour for me to introduce the world to ‘plain and simple’ and showcase their introductory tee designs. Check out the video we created for them below:

Plain and Simple from Samuel Steele on Vimeo.

Bearded blessings,

S.